Design Skills

Common Skills | Design | Artistic | Technical

Concept Design and Refinement

I am typically very involved as a concept designer, working to develop an idea to pursue as a project. Using a variety of methods to create the initial design, I excel at envisioning the entire experience and considering how each individual component will work together. I would then work at refining the design over the course of development, using such techniques as listed below.

Prototyping & Iteration

I’ve plenty of experience in prototyping, as it is essential in design for producing quality results. You can’t expect to get it perfect on the first try. Developing a design, testing it, analyzing the results, identifying strengths and weaknesses and adjusting the design in subsequent iterations were all part of my project work at SFU.

With each iteration new information is revealed about the design, and taking that design in different and varied directions would lead to unexpected results. I learnt to never shoot down an idea without considering its merits.

We commonly employed paper prototyping: after all, what need is there for a digital mockup costing a hundred man hours when a few pieces of looseleaf and a Sharpie can demonstrate the idea?

Research & Testing

Starting each project always required research. We identify the target audience (or user group) for the design and then conduct research to pinpoint the exact needs of the audience. Trial and error taught me the importance of this: it’s a complete waste to spend considerable time and energy on additions to the design that ultimately went ignored by the test groups.

I’ve learned to collect information through direct and indirect methods during testing. My teams have utilized techniques such as the observation and analysis of user interaction with the design, individual and group interviews, user playtesting, feedback sessions and market research. Using information is essential in redesigning each iteration of the design during prototyping.